Anybody remember this phrase? It was the name of a shampoo in the late-'70s, early 1980s. It was, er, "highly perfumed." At first, as you lathered you'd say "mmmmmm!" Then, as you blow dried, you'd say, "gee, my hair smells terrific." Then, 6 hours later, you'd be cursing it as your head pounds from the constant, overbearing reek of your hair that JUST WILL NOT GO AWAY!
The next day, you'd start all over! Soon they were selling it in combo packs with Excedrin.
If I didn't look good, at least I smelled good!